Mr. Worldwide’s Digital Takeover: Why Pitbull’s PITCOIN Is a Masterclass in Pop Marketing (And Definitely Not a Crypto Scam)
Ali Ikhwan
When Armando Christian Pérez—better known to the globe as Pitbull—first teased his upcoming fourteenth studio album in mid-August, the internet momentarily panicked. Bearing a title that sounded suspiciously like a…
